How to sell on walmart marketplace?

Looking to expand your online sales reach? Wondering how to sell on Walmart Marketplace effectively?

Dive into the essentials of maximizing your business potential on one of the world’s largest e-commerce platforms.

In a nutshell, selling on Walmart Marketplace offers unparalleled exposure to millions of shoppers.

Learn the ropes of product listing optimization, competitive pricing strategies, and leveraging Walmart’s vast customer base.

Curious to uncover expert tips from seasoned sellers?

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Discover the inside scoop on winning strategies and pitfalls to avoid. Join us as we explore the lucrative world of Walmart Marketplace sales together!

What is Walmart Marketplace?

Walmart Marketplace is an online platform that allows third-party sellers to list and sell their products on Walmart’s website alongside Walmart’s own inventory.

It functions similarly to other e-commerce marketplaces like Amazon or eBay, providing sellers with access to Walmart’s vast customer base and infrastructure while offering shoppers a wider range of products to choose from.

Sellers on Walmart Marketplace can manage their listings, pricing, and orders through a centralized seller portal.

They benefit from Walmart’s brand recognition, marketing efforts, and logistics network, which includes options for fulfillment by the seller or through Walmart’s fulfillment services.

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For customers, Walmart Marketplace offers a diverse selection of products across various categories, competitive pricing due to increased competition among sellers, and the convenience of shopping from a trusted retailer like Walmart.

Overall, Walmart Marketplace expands Walmart’s online offerings and enhances the shopping experience for both sellers and customers.

Why to sell on walmart marketplace?

Selling on Walmart Marketplace offers several compelling reasons for businesses:

1. Access to a Wide Customer Base: Walmart has a massive customer base, providing sellers with exposure to millions of potential buyers.
2. Brand Visibility: Being associated with Walmart boosts a seller’s credibility and trustworthiness in the eyes of customers.
3. Marketing Support: Walmart invests in marketing its marketplace, helping to drive traffic and sales for sellers.
4. Fulfillment Options: Sellers can opt for fulfillment services through Walmart, leveraging its efficient logistics network for storage, packing, and shipping.
5. Competitive Fees: Walmart Marketplace typically charges lower fees compared to some other online marketplaces, allowing sellers to retain more of their profits.
6. Data Analytics: Sellers gain access to valuable data and analytics tools to track sales performance, customer behavior, and trends, enabling them to make informed business decisions.
7. Brand Control: Sellers maintain control over their branding, pricing, and customer relationships, ensuring a consistent brand experience.

Overall, selling on Walmart Marketplace offers a powerful platform for businesses to reach a vast audience, drive sales, and grow their brand presence.

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How to sell on walmart marketplace for beginners

Selling on Walmart Marketplace as a beginner involves several steps to set up your account, list products, manage orders, and optimize your performance.

Can individuals sell on Walmart Marketplace?

Walmart Marketplace primarily caters to businesses rather than individual sellers.

Walmart focuses on partnering with professional sellers, brands, and manufacturers who meet certain criteria such as having a registered business, appropriate tax IDs, and the capacity to handle inventory and fulfill orders at scale.

This approach ensures product quality, reliable fulfillment, and a seamless shopping experience for customers.

However, Walmart has also introduced a program called “Walmart Fulfillment Services” that allows individual sellers to leverage Walmart’s fulfillment network for storage, packing, and shipping.

This program aims to provide individuals with access to Walmart’s infrastructure and customer base while maintaining quality standards.

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Individuals interested in selling on Walmart Marketplace should check for any updates or changes in eligibility criteria and explore options like Walmart Fulfillment Services if available.

How much does it cost to sell on Walmart Marketplace?

Selling on Walmart Marketplace involves several costs for sellers:

1. Referral Fees: Walmart charges a referral fee, typically a percentage of the item’s selling price, for each successful sale made through the marketplace. The referral fee varies by category, ranging from 6% to 20%.
2. Subscription Fees (Optional): While Walmart doesn’t require a subscription fee for most sellers, they offer a Pro Seller subscription at $39.99 per month. This subscription includes additional features and benefits, such as advanced analytics and tools for managing your business.
3. Fulfillment Costs: If you opt for Walmart Fulfillment Services, there are fees associated with storage, picking, packing, and shipping orders. These fees depend on factors like the size and weight of the items.
4. Advertising Fees (Optional): Walmart offers advertising opportunities through Sponsored Products, which incur additional costs based on ad placement and performance.

Overall, the total cost to sell on Walmart Marketplace varies based on factors such as sales volume, product categories, subscription choices, fulfillment options, and advertising spend.

Is it hard to get approved to sell on Walmart Marketplace?

Getting approved to sell on Walmart Marketplace can be challenging due to their stringent requirements and selective approach.

Walmart prioritizes partnerships with established businesses, brands, and manufacturers that meet specific criteria.

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Some of the key factors that Walmart considers during the approval process include:

1. Business Legitimacy: Walmart requires sellers to have a registered business with appropriate tax IDs and legal documentation.
2. Product Quality: Sellers must offer high-quality products that meet Walmart’s standards and guidelines.
3. Fulfillment Capability: Walmart expects sellers to have the capacity to handle inventory, fulfill orders promptly, and provide excellent customer service.
4. Reputation and Compliance: Walmart conducts background checks to ensure sellers have a positive track record and comply with their policies, including pricing, returns, and customer satisfaction.

While the approval process can be challenging, it’s crucial for maintaining Walmart’s reputation for quality and reliability.

Sellers can improve their chances by meeting all requirements, providing accurate information, and demonstrating a commitment to exceptional service and product quality.

How do I list my product on Walmart Marketplace?

To list your product on Walmart Marketplace, follow these steps:

1. Create a Walmart Seller Account: Sign up on the Walmart Marketplace Seller Portal and provide necessary business information.
2. Complete Onboarding Requirements: Submit required documents such as tax IDs, bank account details, and product information.
3. Access the Seller Portal: Log in to the seller portal and navigate to the “Items” tab.
4. Add a New Item: Click on “Add New Item” and select the product category.
5. Fill in Product Details: Enter product information including title, description, images, price, inventory quantity, shipping options, and attributes like brand, color, size, etc.
6. Optimize Listing: Use keywords in titles and descriptions to improve search visibility. Follow Walmart’s guidelines for accurate and compliant listings.
7. Submit for Approval: Review all information, ensure compliance with Walmart’s policies, and submit the listing for approval.
8. Manage Listings: Monitor and manage your listings through the seller portal, updating information as needed and handling customer inquiries and orders.

By following these steps and adhering to Walmart’s guidelines, you can successfully list your products on Walmart Marketplace and start selling to their vast customer base.

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Benefits of selling on Walmart

Selling on Walmart Marketplace offers several benefits for businesses:

1. Access to a Large Customer Base: Walmart has millions of loyal customers, providing sellers with a vast audience and potential for increased sales.
2. Brand Exposure: Partnering with Walmart enhances brand visibility and credibility, as customers trust the Walmart brand.
3. Marketing Support: Walmart invests in marketing efforts to promote the marketplace, driving traffic and sales for sellers.
4. Fulfillment Options: Sellers can opt for Walmart Fulfillment Services, leveraging Walmart’s efficient logistics network for storage, packing, and shipping.
5. Competitive Fees: Walmart charges competitive referral fees, allowing sellers to retain more of their profits compared to some other platforms.
6. Data Analytics: Sellers gain access to valuable data and analytics tools, helping them track sales performance, customer behavior, and market trends.
7. Brand Control: Sellers maintain control over their branding, pricing, and customer relationships, ensuring a consistent brand experience.

Overall, selling on Walmart Marketplace offers businesses a powerful platform to expand their reach, drive sales, and grow their brand presence.

How to sell on walmart marketplace? 6 steps  

Sure, I can break down the process into six steps and provide detailed explanations for each.

Step 1: Create a Walmart Seller Account

The first step to selling on Walmart Marketplace is to create a seller account on the Walmart Marketplace Seller Portal.

This involves visiting the Walmart Marketplace website and signing up as a seller.

During the registration process, you’ll be required to provide essential business information such as your company name, address, tax ID, contact details, and banking information for payments.

Make sure to read and agree to Walmart’s terms and policies before proceeding.

Creating a Walmart seller account is crucial as it establishes your presence on the platform and allows you to access the tools and resources needed to list and manage your products.

Ensure that all the information you provide is accurate and up-to-date to avoid any issues during the verification process.

Step 2: Complete Onboarding Requirements

After creating your seller account, Walmart may require you to complete additional onboarding requirements before you can start listing products.

These requirements often include providing documentation to verify your business legitimacy, such as tax IDs, business licenses, and product information like UPCs or GTINs.

It’s essential to carefully review Walmart’s onboarding checklist and ensure that you have all the necessary documents and information ready.

Failing to meet these requirements can delay your approval to sell on Walmart Marketplace.

Step 3: Access the Seller Portal and Product Listings

Once your account is approved, you can access the Walmart Marketplace Seller Portal, where you’ll manage your seller account and product listings.

Navigate to the “Items” or “Inventory” section of the portal to start adding your products.

Step 4: Add New Products

In the seller portal, you’ll find an option to “Add New Item” or “Create New Listing.”

Click on this option to begin listing your products on Walmart Marketplace.

You’ll need to select the appropriate product category and provide detailed information about each item you want to sell.

Step 5: Optimize Product Listings

Optimizing your product listings is crucial for visibility and sales on Walmart Marketplace.

This involves creating compelling titles, detailed descriptions, high-quality images, accurate pricing, and specifying product attributes such as brand, color, size, and specifications.

Use relevant keywords in your titles and descriptions to improve search rankings and attract potential customers.

Follow Walmart’s guidelines and best practices for product listings, including image requirements, pricing policies, and compliance with legal and regulatory standards.

Optimized listings increase the chances of your products being discovered by Walmart’s vast customer base.

Step 6: Submit for Approval and Manage Listings

After creating and optimizing your product listings, review all the information to ensure accuracy and compliance with Walmart’s policies. Once satisfied, submit your listings for approval.

Walmart’s team will review your submissions to ensure they meet quality standards and align with marketplace guidelines.

While waiting for approval, you can continue to manage your listings through the seller portal.

Monitor inventory levels, update product information as needed, handle customer inquiries, and prepare for fulfilling orders once your listings are live.

Keep track of performance metrics, sales data, and customer feedback to optimize your listings and improve your overall selling experience on Walmart Marketplace.

Continuously update and refine your product listings to stay competitive and maximize sales opportunities on the platform.

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Best practices and tips on how to succeed selling on Walmart

To succeed in selling on Walmart Marketplace, follow these best practices and tips:

1. Optimize Product Listings: Create detailed and accurate product listings with high-quality images and relevant keywords to improve search visibility.
2. Competitive Pricing: Offer competitive prices to attract customers and stand out among competitors.
3. Leverage Walmart Fulfillment Services: Utilize Walmart’s fulfillment services for fast and reliable order processing, leading to improved customer satisfaction.
4. Maintain Inventory Levels: Ensure adequate stock levels to prevent out-of-stock situations and fulfill orders promptly.
5. Provide Excellent Customer Service: Respond promptly to customer inquiries, resolve issues efficiently, and offer hassle-free returns to build trust and loyalty.
6. Monitor Performance Metrics: Track sales data, customer feedback, and performance metrics to identify areas for improvement and optimize your selling strategy.
7. Participate in Promotions: Take advantage of Walmart’s promotional campaigns, discounts, and deals to attract more customers and boost sales.

By following these best practices, sellers can enhance their selling experience on Walmart Marketplace and increase their chances of success.

Encourage customers to leave positive reviews

Encouraging customers to leave positive reviews is crucial for building credibility and trust on Walmart Marketplace.

Here are some effective strategies:

1. Provide exceptional customer service and exceed expectations.
2. Send follow-up emails thanking customers for their purchase and kindly request feedback.
3. Incentivize reviews by offering discounts or promotions for leaving a review.
4. Make the review process easy and convenient for customers.
5. Respond promptly and professionally to any negative feedback to show your commitment to customer satisfaction.

Positive reviews not only attract more customers but also improve your seller reputation, leading to increased sales and success on Walmart Marketplace.

Run Walmart Marketplace ads

Running ads on Walmart Marketplace is a powerful strategy to increase product visibility and drive sales. Here’s how:

1. Sponsored Products: Promote your listings with targeted ads that appear in search results and on product detail pages.
2. Display Ads: Reach a broader audience with display ads that appear across Walmart’s website and app.
3. Customizable Campaigns: Set your budget, target audience, and bidding strategy to optimize ad performance.
4. Enhanced Visibility: Ads increase your products’ visibility, helping you stand out among competitors and attract more customers.
5. Track Performance: Monitor ad performance metrics like clicks, impressions, and conversions to refine your ad strategy and maximize ROI.

Selling on walmart vs amazon

Selling on Walmart and Amazon offers distinct advantages and considerations:

Walmart:

• Access to Walmart’s loyal customer base and brand recognition.
• Competitive referral fees, potentially leading to higher profit margins.
• Less competition in some categories compared to Amazon.
• Emphasis on quality and compliance with Walmart’s standards.
• Walmart Fulfillment Services for efficient order processing.
• Marketing support from Walmart’s promotions and campaigns.

Amazon:

• Largest online marketplace with a global reach and diverse customer base.
• Higher traffic and visibility due to extensive search engine optimization.
• Fulfillment by Amazon (FBA) for streamlined logistics and Prime eligibility.
• Access to Amazon Advertising for targeted ad campaigns.
• More seller tools and analytics for data-driven decision-making.
• Potential for faster sales growth but also higher competition and fees.

Both platforms offer unique opportunities for sellers, so choosing between them depends on factors like target audience, product category, pricing strategy, fulfillment capabilities, and long-term business goals.

Walmart seller account requirements

To create a seller account on Walmart Marketplace, you need to meet certain requirements:

1. Business Information: Provide your company’s legal name, address, tax identification number (TIN), and contact details.
2. Product Information: Have UPCs, GTINs, or other identifiers for the products you want to sell.
3. Business Operations: Demonstrate your ability to handle order fulfillment, customer service, and returns efficiently.
4. Business Legitimacy: Walmart requires a registered business entity with appropriate business licenses and permits.
5. Product Quality: Ensure your products meet Walmart’s quality standards and comply with all legal and regulatory requirements.
6. Brand Ownership: You must own the rights to sell the products or have authorization from the brand owner.
7. Compliance: Agree to Walmart’s terms of use, policies, and guidelines for sellers.

Meeting these requirements ensures that your Walmart seller account is legitimate, and you can start selling on the platform with confidence.

Walmart seller central sign up

To sign up for Walmart Seller Central and start selling on Walmart Marketplace, follow these steps:

1. Visit Walmart Marketplace: Go to Walmart’s official Marketplace website.
2. Create an Account: Click on the “Sign Up” or “Get Started” button to begin the registration process.
3. Provide Business Information: Enter your company’s legal name, address, tax identification number (TIN), and contact details.
4. Verify Your Identity: Walmart may require additional verification steps to confirm your identity and business legitimacy.
5. Complete Onboarding Requirements: Submit required documents such as business licenses, product information (UPCs, GTINs), and banking details for payments.
6. Agree to Terms: Read and agree to Walmart’s terms of use, seller policies, and guidelines.
7. Wait for Approval: Once you submit your information, wait for Walmart to review and approve your seller account.
8. Access Seller Central: Upon approval, you’ll receive login credentials to access Walmart Seller Central, where you can manage your account, list products, and fulfill orders.

By following these steps, you can successfully sign up for Walmart Seller Central and begin selling your products on Walmart Marketplace.

Related faq’s

Can we sell on Walmart from Pakistan?

Walmart does allow third-party sellers from Pakistan to sell on their platform, but there are certain requirements and procedures to follow.

Sellers need to register on Walmart’s Marketplace, meet the eligibility criteria, provide necessary documentation, and adhere to Walmart’s seller policies.

It’s essential to verify the current status and specific requirements directly on Walmart’s official website or through their support channels as policies may change over time.

How to sell on walmart marketplace in pakistan?

To sell on Walmart Marketplace from Pakistan, follow these steps:

1. Register: Create a Walmart Marketplace seller account.
2. Verify Eligibility: Ensure your business meets Walmart’s seller requirements.
3. Provide Documentation: Submit necessary documents like business licenses, tax IDs, and bank account details.
4. Product Listings: List your products on Walmart Marketplace, ensuring accuracy and compliance with Walmart’s guidelines.
5. Manage Orders: Fulfill orders promptly and maintain excellent customer service.
6. Comply with Policies: Adhere to Walmart’s seller policies regarding pricing, shipping, and customer interactions.
7. Optimize Performance: Continuously improve product listings and customer satisfaction to boost sales.

For detailed guidance, refer to Walmart’s official seller resources or contact their support team.

How much does it cost to sell on Walmart marketplace?

Selling on Walmart Marketplace incurs several costs:

1. Subscription Fee: Walmart charges a monthly subscription fee, starting at $39.00 per month.
2. Referral Fee: For each item sold, Walmart takes a percentage of the sale price as a referral fee, typically between 6% to 20%.
3. Closing Fee: Certain categories may have a closing fee per item sold.
4. Other Fees: Additional fees may apply for fulfillment, marketing, and optional services.

These costs can vary based on product categories, seller performance, and fulfillment methods. Sellers should review Walmart’s fee structure and policies for accurate and up-to-date information.

Is there a fee to sell on Walmart? How much does it cost?

Yes, there are fees associated with selling on Walmart Marketplace:

1. Subscription Fee: Walmart charges a monthly subscription fee, starting at $39.00 per month for access to their platform.
2. Referral Fee: Upon each sale, Walmart deducts a percentage of the item’s sale price as a referral fee, typically ranging from 6% to 20% depending on the product category.
3. Other Fees: Additional charges may apply for optional services like advertising, fulfillment, and certain categories may have specific fees.

These costs are subject to change, so it’s crucial for sellers to review Walmart’s fee structure for the most current information.

How long does it take for the approval process on Walmart Marketplace?

The approval process for selling on Walmart Marketplace typically takes around 2 to 4 weeks, but this can vary based on several factors:

1. Application Review: After submitting your application, Walmart reviews your business details, product listings, and compliance with their policies.
2. Documentation Verification: They verify the provided documents such as business licenses, tax IDs, and bank account information.
3. Quality Check: Walmart assesses the quality of your product listings, ensuring they meet their standards for accuracy and completeness.
4. Seller Performance: Your previous selling history and performance metrics can also influence the approval timeline.

Maintaining clear communication and promptly addressing any requests from Walmart can expedite the approval process.

Why did Walmart Marketplace deny my application?

Walmart Marketplace may deny an application for several reasons:

1. Incomplete Information: If your application lacks essential details or required documentation, it may be rejected.
2. Non-Compliance: Failure to meet Walmart’s seller requirements, such as product quality standards, pricing policies, or seller performance metrics, can lead to denial.
3. Restricted Categories: Certain product categories may have strict eligibility criteria, and if your business doesn’t meet these criteria, your application could be declined.
4. Previous Violations: Past violations of Walmart’s policies or poor seller performance history can also result in denial.

Review the denial notice from Walmart for specific reasons and instructions to improve your application.

How much can you make as a Walmart seller?

The earning potential for Walmart sellers varies widely based on factors like product niche, pricing strategy, marketing efforts, and operational efficiency.

Successful sellers can generate significant revenue, with top-performing businesses earning millions of dollars annually.

However, smaller sellers or those in competitive markets may earn more modestly.

It’s crucial to optimize product listings, provide excellent customer service, leverage advertising and promotions, and continually improve operations to maximize earnings.

Consistent sales growth, customer satisfaction, and effective management of costs and fees contribute to a seller’s overall profitability on Walmart Marketplace.

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Can I sell on Amazon and Walmart at the same time?

Yes, you can sell on both Amazon and Walmart simultaneously.

Many businesses opt for a multi-channel selling strategy to reach a broader customer base and maximize sales opportunities.

However, managing sales on multiple platforms requires efficient inventory management, pricing strategies, and order fulfillment processes.

It’s essential to ensure that you can meet the requirements and standards of both Amazon and Walmart, including their seller policies, performance metrics, and customer service expectations.

Using integrated e-commerce tools and platforms can streamline operations and facilitate selling on multiple channels effectively.

Conclusion:

Selling on Walmart Marketplace requires thorough preparation, including account setup, product listing optimization, and adherence to Walmart’s guidelines.

Leveraging Walmart’s vast customer base and robust platform can significantly boost sales potential for businesses, making it a lucrative opportunity for online sellers seeking growth and visibility.