What can you sell on walmart marketplace?

Are you curious about what products you can sell on Walmart Marketplace?

Let’s dive into the vast opportunities this platform offers for sellers looking to expand their reach and boost sales.

On Walmart Marketplace, you can sell a wide range of products, from electronics and home goods to apparel and groceries.

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With millions of active customers, tapping into this marketplace can significantly increase your business’s visibility and revenue.

But the possibilities don’t end there. In our upcoming article, we’ll explore the best-selling categories, top-performing products, and strategies to succeed on Walmart Marketplace.

Get ready to unlock the full potential of this lucrative e-commerce platform!

What can you sell on Walmart marketplace?

Walmart Marketplace is an online platform operated by Walmart that allows third-party sellers to list and sell their products alongside Walmart’s own inventory.

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It functions as an e-commerce marketplace where customers can browse a wide range of products from various sellers, offering a diverse selection similar to what is available in Walmart’s physical stores.

Sellers on Walmart Marketplace can reach a massive audience of Walmart’s online shoppers, benefiting from the brand recognition and trust associated with Walmart.

The platform provides tools and resources for sellers to manage their listings, orders, and customer interactions, creating a seamless shopping experience for buyers while enabling businesses of all sizes to expand their reach and grow their online sales.

What CAN’T You Sell on the Walmart Marketplace?

Walmart Marketplace has specific guidelines and restrictions regarding the types of products that can’t be sold on the platform.

Here are some examples of items that generally cannot be sold:

1. Prohibited Items: This includes illegal or restricted products such as drugs, weapons, counterfeit goods, and items that infringe upon intellectual property rights.
2. Restricted Products: Certain categories like alcohol, tobacco, adult products, and prescription medication may be restricted or require special approval and compliance with regulations.
3. Hazardous Materials: Products that are flammable, toxic, corrosive, or otherwise hazardous are not allowed due to safety and shipping regulations.
4. Live Animals: Selling live animals, including pets and livestock, is prohibited on Walmart Marketplace.
5. Services: Walmart Marketplace is for physical products, so services such as consulting, digital downloads, or subscriptions are not permitted.
6. Offensive or Inappropriate Content: Items promoting hate speech, violence, discrimination, or explicit adult content are not allowed.

Sellers should review Walmart’s policies and guidelines thoroughly to ensure compliance and avoid listing prohibited items on the Marketplace.

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What kinds of products can I sell on Walmart Marketplace?

On Walmart Marketplace, you can sell a diverse range of products across various categories.

Some of the key categories of products you can sell include:

1. Electronics: This includes smartphones, laptops, tablets, cameras, audio equipment, accessories, and related electronics.
2. Home and Garden: Products such as furniture, appliances, home decor, kitchenware, bedding, gardening tools, and outdoor equipment.
3. Clothing and Accessories: Apparel for men, women, and children, including shoes, jewelry, handbags, and accessories like belts and hats.
4. Health and Beauty: Skincare products, makeup, haircare items, vitamins, supplements, personal care products, and grooming tools.
5. Toys and Games: Children’s toys, board games, puzzles, outdoor play equipment, educational toys, and video games.
6. Sports and Fitness: Exercise equipment, athletic apparel, footwear, outdoor gear, and accessories like water bottles and fitness trackers.
7. Automotive: Car accessories, maintenance products, tools, tires, and automotive electronics.
8. Books, Movies, and Music: Physical and digital media including books, DVDs, CDs, and digital downloads.

These categories represent a broad spectrum of products that are in demand among Walmart’s customer base, offering sellers opportunities to showcase their offerings to a wide audience.

How to Go About Picking a Product to Sell on the Walmart Marketplace

Selecting a product to sell on the Walmart Marketplace involves strategic planning and consideration of various factors. Here’s a step-by-step guide on how to go about picking a product:

Market Research:

Start by conducting thorough market research to identify popular trends, consumer preferences, and potential gaps in the market. Look for products that have steady demand and are not overly saturated with competition.

Identify Your Niche:

Determine your target audience and niche market. Consider factors such as demographics, interests, and pain points to narrow down your product options and cater to a specific segment of customers effectively.

Evaluate Profitability:

Assess the profitability of potential products by analyzing factors such as production costs, selling price, profit margins, and potential sales volume. Aim for products with healthy margins that align with your business goals.

Consider Demand and Seasonality:

Take into account the demand for your chosen product throughout the year and any seasonal fluctuations. Choose products that have consistent demand or can be marketed effectively during peak seasons.

Check Walmart Marketplace Guidelines:

Review Walmart’s guidelines and policies to ensure that your chosen product complies with their requirements and is eligible for listing on the Marketplace.

Competitor Analysis:

Analyze your competitors selling similar products on Walmart Marketplace. Identify their strengths, weaknesses, pricing strategies, customer reviews, and unique selling propositions (USPs) to differentiate your offering effectively.

Supplier and Logistics:

Research reliable suppliers or manufacturers for your chosen product. Consider factors such as product quality, shipping times, inventory management, and fulfillment capabilities to ensure smooth operations.

Create a Marketing Plan:

Develop a comprehensive marketing plan to promote your product on Walmart Marketplace.

Utilize various marketing channels such as social media, email marketing, advertising campaigns, and product optimization strategies to maximize visibility and sales.

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 6 Factors determining whether or not you should sell a product on Walmart

• Average price

The average price of a product is a critical factor in determining whether or not you should sell it on Walmart Marketplace.

This factor considers the pricing dynamics within your niche and how your product’s price compares to competitors’.

Walmart customers often seek competitive prices and value, so a product with a price that aligns with market expectations and offers good value for money is more likely to succeed.

Additionally, the average price influences your profit margins, sales volume, and overall competitiveness on the platform, making it essential to carefully evaluate and adjust pricing strategies accordingly

• Ratings

Ratings refer to the customer feedback and reviews a product receives on Walmart Marketplace.

Positive ratings indicate customer satisfaction and trust, contributing to higher sales and visibility.

Before selling a product on Walmart, consider existing ratings for similar products.

High ratings suggest market acceptance and potential success, while low ratings may signal issues like product quality or customer experience that could hinder sales.

Improving ratings through quality control, excellent customer service, and addressing customer feedback can enhance your product’s appeal and competitiveness on Walmart Marketplace.

• Review count

Review count refers to the number of customer reviews a product has received on Walmart Marketplace.

A higher review count generally indicates greater customer engagement and product visibility.

Products with a significant number of reviews often appear more trustworthy and established to potential buyers, leading to increased sales and market credibility.

When considering whether to sell a product on Walmart, review count is crucial as it reflects customer interest and satisfaction levels.

It’s beneficial to prioritize products with a substantial review count, as they are likely to have a proven track record of success and customer approval.

• Listing Quality Score (LQS)

The Listing Quality Score (LQS) on Walmart Marketplace evaluates the overall quality and completeness of product listings.

A high LQS indicates that a product listing is well-optimized, accurate, and informative, enhancing its visibility and appeal to customers.

Factors such as clear product descriptions, high-quality images, accurate categorization, competitive pricing, and relevant keywords contribute to a strong LQS.

When deciding whether to sell a product on Walmart, prioritize those with a high LQS, as they are more likely to attract customers, rank well in search results, and ultimately lead to increased sales and success on the platform

• Walmart Sales

Walmart sales refer to the historical and current sales performance of similar products on Walmart Marketplace.

Analyzing Walmart sales data provides insights into market demand, trends, and competitive landscape.

Products with consistently high sales indicate strong market demand and potential profitability.

Before deciding to sell a product on Walmart, assess its Walmart sales performance, including sales volume, growth trends, and seasonal variations.

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Choosing products with proven sales success on Walmart increases the likelihood of achieving profitable outcomes and competitive advantage on the platform.

• % of WFS Products

The “% of WFS Products” factor refers to the percentage of products similar to yours that are part of Walmart’s Fulfillment Services (WFS) program.

WFS offers advantages like faster shipping, improved visibility in search results, and access to Walmart’s loyal customer base.

A higher percentage of WFS products in your category indicates strong adoption of this service by sellers and potentially high customer expectations for fast and reliable delivery.

When deciding to sell on Walmart, consider the % of WFS products, as offering WFS can enhance your product’s competitiveness, customer satisfaction, and overall success on the platform.

How to choose products for walmart selling?

Choosing products to sell on Walmart requires a strategic approach to maximize sales and profitability. Here’s a detailed guide on how to choose products for Walmart selling:

1. Market Research:

Conduct thorough market research to identify trending products, customer preferences, and potential gaps in the market.

Use tools like Google Trends, Amazon Best Sellers, and industry reports to analyze market demand and competition.

2. Competitor Analysis:

Study competitor listings on Walmart Marketplace to understand their product offerings, pricing strategies, customer reviews, and sales performance. Identify opportunities to differentiate your products and offer unique value propositions.

3. Evaluate Profitability:

Assess the profitability of potential products by considering factors such as production costs, shipping fees, listing fees, and expected profit margins. Choose products with healthy profit margins that align with your business goals.

4. Consider Demand and Seasonality:

Evaluate the demand for products throughout the year and any seasonal trends.

Select products with consistent demand or those that can be marketed effectively during peak seasons to maximize sales.

5. Check Walmart Guidelines:

Review Walmart’s guidelines and policies to ensure that your chosen products comply with their requirements. Verify eligibility criteria, category restrictions, and any specific guidelines for product listings.

6. Product Quality and Branding

Prioritize products with high quality, good reviews, and positive customer feedback. Build a strong brand identity by offering unique products, excellent customer service, and clear product branding and packaging.

7. Optimize for Walmart Marketplace:

Optimize your product listings for Walmart Marketplace by including relevant keywords, clear product descriptions, high-quality images, and competitive pricing.

Use Walmart’s tools like Listing Quality Score (LQS) and Product Performance Dashboard to improve visibility and conversion rates.

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8. Utilize Fulfillment Options:

Consider enrolling in Walmart’s Fulfillment Services (WFS) program to benefit from faster shipping, improved search visibility, and access to Walmart’s loyal customer base. Evaluate the % of WFS products in your category to gauge customer expectations for fast and reliable delivery.

9. Test and Iterate:

Launch products on a small scale to test market demand and gather feedback from customers.

Analyze sales data, customer reviews, and performance metrics to make informed decisions and iterate your product selection strategy over time.

By following these steps and leveraging data-driven insights, you can choose products strategically for selling on Walmart Marketplace, increasing your chances of success and profitability in the competitive e-commerce landscape.

 Related faq’s

Is there a limit of how many SKUs/products that I can sell on Walmart?

Yes, there is a limit to the number of SKUs (Stock Keeping Units) or products that you can sell on Walmart Marketplace.

Walmart imposes a limit on the initial number of SKUs that sellers can list, typically starting at around 10-20 SKUs.

However, sellers can request an increase in their SKU limit based on their performance, sales history, and compliance with Walmart’s policies.

It’s important to review Walmart’s guidelines and contact their support team for specific details regarding SKU limits and potential expansions.

How much does it cost to sell on Walmart?

Selling on Walmart Marketplace involves various costs for sellers.

Thus edd, the key fees include a referral fee, which is a percentage of each sale ranging from 6% to 20% depending on the product category.

Additionally, there may be a subscription fee for certain sellers, starting at $29 per month. Sellers may also incur fulfillment fees if they opt for Walmart’s Fulfillment Services (WFS).

These fees cover order processing, shipping, and customer service. It’s important for sellers to review Walmart’s fee structure and policies for accurate and up-to-date information on selling costs.

What products sell best on Walmart?

The best-selling products on Walmart Marketplace often include consumer electronics like smartphones, laptops, and TVs, as well as home and kitchen appliances such as air fryers and robot vacuums.

Health and wellness products like vitamins and supplements, beauty and skincare items, and groceries are also popular.

Additionally, clothing, accessories, and footwear for men, women, and children sell well, along with toys, games, and outdoor equipment.

These product categories consistently see high demand from Walmart’s diverse customer base, making them top performers on the platform.

What are Marketplace items on Walmart?

Marketplace items on Walmart refer to products listed and sold by third-party sellers on Walmart Marketplace, distinct from items sold directly by Walmart.

These items encompass a wide range of categories including electronics, home goods, apparel, beauty products, groceries, toys, and more.

Marketplace items provide customers with a diverse selection of products from various sellers, expanding Walmart’s product offerings beyond what is available in their own inventory.

Sellers on Walmart Marketplace benefit from access to Walmart’s extensive customer base and brand recognition, while customers enjoy a broader range of choices and competitive pricing from multiple sellers.

Is it hard to sell on Walmart Marketplace?

Selling on Walmart Marketplace can be challenging due to competition, stringent guidelines, and the need for optimization.

Sellers must meet Walmart’s quality standards, manage inventory efficiently, and navigate pricing strategies to remain competitive.

However, the platform offers access to a large customer base, potential for growth, and tools for marketing and analytics.

Success often requires thorough research, strategic planning, and continuous optimization of product listings and operations.

While it can be challenging, sellers who invest time and effort into understanding Walmart’s requirements and market dynamics can find success on the Marketplace.

Can international sellers sell on Walmart Marketplace?

Thus,international sellers can sell on Walmart Marketplace, but they must meet certain criteria and requirements.

Walmart accepts applications from international sellers who have a US-based business entity, Taxpayer Identification Number (TIN), and US bank account.

International sellers must also comply with Walmart’s product and shipping policies, including providing accurate product information, meeting quality standards, and offering reliable shipping options.

Walmart encourages international sellers to partner with third-party service providers for logistics, warehousing, and fulfillment to ensure a seamless selling experience for US customers.

Can I sell my items on Walmart?

Yes, you can sell your items on Walmart through their online platform called Walmart Marketplace.

To start selling on Walmart Marketplace, you’ll need to create a seller account, meet Walmart’s eligibility criteria, list your products following their guidelines, and manage your inventory and orders effectively.

You can reach a large customer base, benefit from Walmart’s brand recognition, and utilize tools and resources provided by Walmart to optimize your listings and grow your sales. It’s important to review

Walmart’s policies, fees, and requirements before starting to sell to ensure a successful and compliant selling experience.

Conclusion:

On Walmart Marketplace, you can sell a wide range of products including electronics, apparel, home goods, beauty products, toys, and more.

This vast marketplace provides sellers with opportunities to reach a large customer base and grow their businesses efficiently.